What is Content Marketing? It is the art & science of helping people make better decisions … and fall in love with your brand along the way. Simply, content marketing is getting business by “Making Free Helpful Stuff.” But what is this “Free Helpful Stuff?” It’s articles & blogs that provide information regarding your business & your industry that engages with perspective customers and earns their trust.
Content Marketing serves several purposes; including:
Helps to grow your audience
Let’s face it; everyone likes to be the bearer of good news … and that means everyone loves talking about (and sharing) “Free Helpful Stuff.” These consumers will become YOUR “superfans” and help to build trust with other consumers and position you as the expert in the your industry by providing education and value on a continual basis.
Generates Demand
Making broad reaching content can raise awareness for your brand in a way that brings more people into your market. This is further enhanced with daily / weekly engagement which leads to repetitive branding & consumer bonding.
Search Engine Optimization
By posting new content, blogs, articles on your website you will see an increase; overtime, of the organic placement of your website via google, yahoo, & bing searches. Why is this? Because these search engines regularly “crawl” websites for new and updated information and award those companies higher for providing relevant information to consumers.
Social Media & Website traffic
Content marketing; when distributed via multiple channels that include Facebook Newsfeed, will help increase likes / followers … as well as increase overall website traffic. Content marketing is also great for regular email engagement with your loyal followers & current database.
Positions you as the Expert
By utilizing content marketing as part of your marketing plan you will position yourself as an expert in your field with the end consumer by providing insight, understanding, & industry based knowledge.