TTL Media Group is a full service Digital & Traditional Media Ad Agency here in Fort Wayne, Indiana. At TTL Media Group, our core belief in achieving an ROI (Return on Investment) for our clients is by reaching the RIGHT people, with the RIGHT message, the RIGHT number of times.
Who are the RIGHT people? Simply put, it is those individuals in the market place whom are most likely to purchase your products and/or services. If for example you are trying to target men in the market…we will look for male dominated radio stations, TV programs, and utilize digital targeting to reach those individuals. At the end of the day, it is not about what music or shows that YOU (or that we) like…it is about reaching YOUR target consumer effectively & efficiently.
What is the RIGHT message? There are many different ways to write ad copy. From fun & energetic to simple & straight forward. But there are really 4 simple and powerful tactics that you MUST utilize to have an effective message:
- Show how you’ll solve their (the customers) problem
- Include emotional triggers
- Focus on benefits, not features
- Implement FOMO (or Fear Of Missing Out)
What is the RIGHT number of times? Simply stated, this is the power of 3 (or more). When consumers hear a marketing message ONLY 1 time, they are more than likely not going to take any action. On average, it takes a consumer hearing a marketing message 3 times or more before they are ready to act upon it.
To schedule your FREE consultation with TTL Media Group…contact us at (260) 609-2908 or email us at [email protected].