Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Higher Conversion Rates
People are expecting to see videos on your website or social media pages. When they do, they are highly likely to watch them. Short and engaging videos can move the client down the marketing funnel in under two minutes.
- Placing a video on a landing page can increase the conversion rate by as much as 80%.
- Including video in an email can boost the click-through rate by as much as 300%, reduce your un-subscribe rate by 75%, & increase the email open rate by as much as 13%.
Simply put, utilizing video marketing increases your conversion rates.
Better Search Engine Rankings
Google has been promoting the importance of video content for since 2005. That’s why having videos on your website can help it receive higher rankings. Meanwhile, videos can help you achieve a 157% increase in organic traffic from SERPs.
Videos are a powerful weapon in the hands of an SEO expert. They don’t impact the rankings directly but give your website a better chance of improving them.
- Dwell time — The time a visitor spends on your website is a highly important ranking factor for Google. Engaging videos keep your potential clients’ from leaving the page.
- Bounce rate — Videos can catch the viewer’s attention and keep them digging deeper into the website content, thus lowering the bounce rate.
Improved Customer Connection
Videos help your company improve the relationship with customers and build trust with potential clients. An average person has an easier time making a connection when they see other people speaking to them directly. Compared to the black text against the white background, a video wins every time. Meanwhile, it’s psychologically tougher for the user to turn off the video than to stop reading text. Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.
Impressive Brand Awareness
Videos do an excellent job boosting brand awareness, which is an integral part of your marketing campaign. You can use a video to tell a company story, arrange employee interviews, and share behind-the-scenes footage. By presenting videos, you can do a much better job showing clients that you share similar values. When it comes to brand awareness, a picture is often worth a thousand words. Video is worth at least twice as much.
Easier Journey Down the Funnel
The popularity of YouTube & Facebook Video is hard to underestimate. Your potential audience is likely to be using the platform to make buying decisions. These days, video product reviews are much more popular than textual reviews because they provide an honest insight into the product and offer a unique opportunity to see how it looks and works in real life.
Improved Engagement
Videos have an extremely high social share potential. Social video generates 1200% more shares than text and images combined. Meanwhile, videos on a Facebook page increase user engagement by 33%. Share-ability and word-of-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, you are giving that audience a chance to become your brand ambassador.
Considering all the above-mentioned benefits and statistics, if you take full advantage of video marketing, the ROI of the campaign can increase tremendously.