Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
- Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
- You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads & customers away from you.
- Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge!
Already have an email data base? Great! But at TTL Media Group we believe in always getting better. And part of getting better includes getting bigger.
So how do we grow your email database?
- Encouraging current members to share your email message.
- Create a white paper (or blog) on your website with a sign up form.
- Use a good old fashioned paper sign up at your business
- Have a current CRM tool? Use it and collect current & potential client’s emails.
- Use social media to grow your database.
- Quarterly contesting planning, & more!