Marketers have used traditional media such as print, radio, TV, yellow pages and even outdoor ads to reach consumer markets for the last 50 to 100 years. While over the years, listenership & viewership have changed, one things remains the same. Traditional Media is STILL consumed. While some ad agency’s and marketers may tell you “Digital” is the only way to go…at TTL Media Group we believe in a balanced approach to advertising. YES! Utilizing both the immediate response that Digital Advertising provides as well as the long lasting branding effects that Traditional Advertising provides.
When used in conjunction as a part of your overall Marketing Plan, a combined use of Digital Marketing and Traditional Marketing will provide the BEST results and the highest ROI for your campaign. Think of it this way…some things just go together. Like peanut butter & jelly or spaghetti & meatballs.
It’s important to treat Traditional Media Programs as longer-term investments because responses tend to come in gradually — I.E, they aren’t as immediate or measurable as internet marketing, telemarketing, or direct mail.
So, what do we do at TTL Media Group?
We reach out to our partners in the Radio, TV, Newspaper, and Billboard industry and discuss the objectives of YOUR campaign. This includes, but not limited to:
- Age of the consumer that you want to reach
- Gender of the consumer that you want to reach
- Budget of the campaign
- Time of day that we want to reach the consumer (Morning, Mid-Day, Night, Evening…or a combination thereof)
- Length of the message (:10, :15, :30, or even :60)
- Testimonials & Endorsements by media talent
- CPP and CPM (cost per point & cost per thousand, respectively)
- Station pricing & added value provided
- Messaging for the campaign
- Length and duration of the campaign (will the campaign air every week, every other week, 3 weeks per month?)
At the end of the day, our goal at TTL Media Group is to reach the RIGHT people, with the RIGHT message, the RIGHT number of times. By doing so, we will ensure that the custom campaign that we design for you is set up for success.
Contact us today to schedule your complimentary marketing analysis at [email protected] or give us a call at (260) 609-2908. This meeting will last about an hour & we will discuss your current as well as your future objectives to see how we can best help you.